![]() Spotify has now surpassed Deezer across all age groups except those aged 55-64. This suggests that Spotify successfully gained a new wave of music streamers and was responsible for the rise in music streaming in France. In terms of unique music streamers, the uplift in penetration of online users by age mirrored that of Spotify’s. In recently years, people pay more attention to audio quality. Other music services remained relatively flat in terms of penetration across all age groups, including those aged 18 to 34. Verdict: Obviously, Deezer provides the higher quaitly (CD quality) audio files than Spotify. Spotify’s increased uptake almost entirely came from consumers 18-to-34 years in age. The company also increased its French userbase by more than 30% over the same six-month period. Spotify was responsible for 4 out of those 5 percentage points. Deezer has multiple daily mixes, as well as Monday Discovery, Sunday Chill, and Flow. Spotify has Daily Mix, Discover Weekly, Release Radar, as well as Artists, Genre, Mood, and Decade Mixes. Spotify is largely driving the growth of the French music streaming market with the proportion of online consumers using streaming music services in France increasing by 5 percentage points over a six month period to reach 32% in April. While Deezer’s home page looks slightly more personalized, in fact, both platforms excel in their playlists and suggestions. By just about every measure, Spotify is outperforming Deezer on its home court.” Although Deezer increased its penetration over the previous six months, Spotify now leads the market as its uptake rates were considerably higher. Deezer gained high penetration over the years and continued to maintain its subscriber base.įateha Begum, principal analyst, TV, video and advertising for Omdia, said “Spotify’s increased market share in France marks a major accomplishment, given the country is home to rival service, Deezer. Instead of the total revenue being divided between artists proportionally to stream count, the money is proportional to the music streaming habits of. Deezer is one of the music streaming services that opt for a user-centric payout model. Other features include a personalized playlist service and a Songcatcher to detect songs. It also pays an average of 0.0064 USD per stream and is available in 188 countries. Following the launch of its premium paid service in 2009, the company remained the market leader in France for more than a decade. Deezer plays losslessly files and reduces distortion to assure a better experience. By April 2020, Spotify’s share rose to 17%, increasing its lead over Deezer to 4 percentage points.ĭeezer had initially launched in France in 2007 as a free advertising-supported service. In November 2019 Spotify rose to take 13% of the online audience in France exceeding Deezer by 1 percentage point and overtaking rival service Deezer on its home turf. Spotify overtakes Deezer in France with growth being driven by 18-34 year olds according to technology market analysts, Omdia.
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